Honeyoung Assets Allied with Sanxiang Impression
2014.12
Delegated by Sanxiang Impression Wonder Co., Ltd (hereinafter, “Sanxiang Impression”), Honeyoung Assets offered the market consulting service for their Shanghai foreshore project.
Sanxiang Impression was founded in 1996 and is listed on Shenzhen Stock Exchange under the symbol 000863. Sanxiang Co., Ltd. emerged following a reverse merger by Shanghai Sanxiang (Group) Co. Ltd on August 3, 2012 and was renamed Sanxiang Impression Wonder Co., Ltd on October 12, 2016. The company’s developing strategy is based upon the belief of promoting the fusion of accelerated development of culture industry and steady consolidation of real estate industry. Therefore, craft the operating mode of “culture + real estate”. Their main business includes performing arts and development of real estate.
The targeted land in this project was the first residential land to be transferred in Shanghai foreshore area. It attracted many attentions from land developers since it was first in market and was finally secured by Sanxiang Impression. The transaction price is RMB 1.866 billion and the floor price is RMB 66,629 per square meter. This updates Shanghai’s unit price of land in 2014.
Honeyoung Assets was delegated by Sanxiang Impression to offer the market consulting service, including market research, product positioning and proposal of architectural design. Throughout this collaboration, our professional ability was fully confirmed by Sanxiang Impression and build a solid collaboration with them, contributing to our better cooperation and development in the long term.
